With over a decade of experience in graphic design, brand management, and creative direction, I've helped organizations of all sizes strengthen their visual identities and engage with their audiences through strategic design. My expertise spans digital and print design, UI/UX development, photography, and team leadership across the non-profit, government, higher education, and agency sectors.

About me

I see design as both visually appealing and functional—focused on solving problems and creating connections with audiences. From improving government website accessibility to developing visual storytelling for non-profits, I aim to create engaging experiences that support organizational objectives.

I approach each project strategically, balancing creative considerations with practical implementation to deliver effective results.

My Approach

EXPERIENCE

Career Experience

Lead Graphic Designer, Brand Manager & UI/UX Lead

Oct. 2023 — Present

City of Richmond, Office of Strategic Communication

At the City of Richmond, I manage the design development and implementation of scalable design systems across multiple channels:

  • Design Development: Led a comprehensive redesign of rva.gov, creating and implementing a scalable design system that improved user experience and accessibility while maintaining brand consistency

  • Stakeholder Management: Regularly meet with department directors to understand project requirements, provide design insights, and ensure alignment with city-wide objectives

  • Art Direction: Work closely with cross-departmental teams to translate high-level concepts into creative solutions for city initiatives

  • Cross-Functional Collaboration: Partner with the Department of Information Technology and Public Information Officers to deliver cohesive design solutions

  • Quality Assurance: Developed and maintain citywide branding guidelines, reviewing all branded materials before publication to ensure consistency and adherence to standards

  • Mentorship: Lead a team of designers, providing guidance and fostering a collaborative design environment

Graphic Designer

Jul. 2022 — Oct. 2023

William & Mary, University Web & Design

Contributing to an award-winning communications team, I helped develop integrated design solutions:

  • Design Development: Created and adapted creative assets within the university's established design system

  • Cross-Functional Collaboration: Partnered with various academic departments and administrative offices to deliver cohesive design solutions

  • Multi-Channel Impact: Supported the university's nationally recognized website and publications across digital and print channels

Senior Graphic Designer

Dec. 2018 — Jul. 2023

Prison Fellowship

At America's largest Christian non-profit serving in all 50 states, I progressed from Graphic Designer to Senior Designer:

  • Design Development: Led the design and production of cohesive visual assets across nationwide programs, ensuring scalability and adaptation to diverse audience needs

  • Stakeholder Management: Collaborated with program directors and executive leadership to align visual communication with organizational objectives

  • Art Direction: Directed nationwide photography projects, translating high-level brand concepts into compelling visual storytelling

  • Cross-Functional Collaboration: Worked with advocacy, program, and communications teams to develop consistent visual narratives

  • Quality Assurance: Maintained brand integrity across diverse materials and platforms while adapting to evolving organizational needs

  • Mentorship: Supervised junior designers and interns, providing guidance on best practices and creative development

Account Manager

Jan. 2017 — Dec. 2018

DT Media

At this digital marketing agency, I demonstrated expertise across the full design spectrum:

  • Design Development: Created and implemented scalable design systems for various clients across industries

  • Stakeholder Management: Collaborated directly with clients to understand business objectives and translate them into effective design solutions

  • Production and Scale: Designed and developed responsive websites, ensuring efficient implementation and sustainability

  • Multi-Channel Impact: Crafted design assets deployed across digital platforms, social media, and print materials

  • Broad Design Spectrum: Applied design expertise to brand identity development, website design, social media content, and photography

Lead Graphic Designer

Jun. 2015 — Jan. 2017

Advancing Native Missions (ANM)

Working with this international non-profit operating in over 100 countries, I focused on multi-channel impact and broad design applications:

  • Design Development: Created and adapted creative assets for marketing campaigns, events, and partnerships that maintained consistency across global communications

  • Multi-Channel Impact: Developed design assets effectively deployed across digital platforms, print materials, and physical environments for maximum reach

  • Broad Design Spectrum: Applied design expertise beyond traditional marketing, contributing to experiential design for events and creating assets for various communication channels

  • Production and Scale: Managed production timelines and vendor relationships, ensuring efficient and sustainable design practices

  • Mentorship: Supervised part-time designers and interns, providing guidance and fostering professional growth